Board decision: Idency supports Rob’s Darts target

I’ve always loved the Darts.

Well, I say always; apart from the time my dad bought a dartboard to ‘help with my maths’ when I was working towards my GCSEs. On the face of it, it was a great idea to improve my mental arithmetic. You have to multiply, add up and subtract quickly as you’re playing. But it turned fun into a chore for a while. Almost like turning it into a job. I guess that would have been fine if I was any good at it. I wasn’t*.

Love your work

Throw up dart board
(Sorry – or am I?)

Mind you, if you’re good at any sport and you love it, the idea of turning it into your job is amazing. Imagine doing what you enjoy most, pushing yourself to improve. And being paid for it. That is of course what we do at Idency. We love what we do and we’re always striving to be the best out there, securing your digital world.

But it’s not all work, work, work. We spend time with friends who strive for perfection in other walks of life. And one such friend of Idency is looking to turn his love of – and skill for – ‘The Arrows’ into a career.


Allow me to introduce Rob Adnams

Rob Adnams

Everyone: Rob; Rob: Everyone. A pleasure.

Rob has played darts for years, gaining skill and experience, even though to many of us at Idency he’s a mere whippersnapper. He’s advancing through and winning competitions both local to his home county of Oxfordshire and around the UK. Rob’s achieved the rare feat of a 9-dart finish (the darts equivalent of a 147 break in snooker), and he’s confident playing on stages in front of over 1000 people. He’s also played for both Dorset and Oxfordshire county teams as a youth and now as an adult.

I think it’s fair to say: he’s good at darts.

So far, though, Rob has competed at amateur events. The next step for Rob is to turn pro and compete on the Darts circuit.

Rob’s goals (or should that be ‘beds’?):

Winning his Pro-Tour card. This may take a bit of time but he’s going to work hard to get there and win it!

If he doesn’t win his Pro-Tour card this January, Rob would be on a secondary tour: The Challenge Tour. This is a series of weekends where he’d play in PDC (Professional Darts Corporation) competitions with prize money on offer. By the end of these events the top 2 players in the money table would automatically win a Pro-Tour card. So that’s another way in.

And another goal is to appear on TV at least once in the next 2 years. The best way to do that would be to qualify for the UK Open which is broadcast in the UK on ITV4.

Idency Support

At Idency, we love a good dose of ambition, and we’ve sponsored teams and individuals before, including The RAF Tennis team and our friends George and Christian, who, as ‘Cycle USA’, cycled from coast to coast across the southern USA to raise money for the Teenage Cancer Trust.

When we spoke to Rob about his ambitions to become a Pro Darts player, we saw an individual at the start of a promising career, but who needed a bit of help getting there. So we thought we’d give him a leg up! We at Idency are proud to announce that we are sponsoring Rob’s campaign to go Pro, and we will be following his progress over the coming months to see how he gets on. We’ll give you regular updates here on our blog, and we’ll also let you know how he’s doing on our Social Media feeds.

Join us

So, may I invite you to join us in support of Rob Adnams, as he embarks on his quest?

Now that events are opening up after the last 18 months, we will also be looking to attend some of the matches Rob plays in, so we’ll post some photos once we’ve got over the hangover.

Best of luck, Rob.  

Game on …


My view of the dart board now I'm older.
My view of the dart board now I’m older.

* Well, there was one time. My finest moment playing darts was when I was a temporary barman at a social club when I was about 20. There were perhaps three people quietly chatting and drinking and I was bored. I wandered over to the dart board and pulled out the three darts that were embedded in it. I stood at the ‘oche’ and threw all three darts in quick succession.

My eyes widened as I saw I’d hit two treble 20s and a single 20. One hundred and FAWTY. The referees at pro darts matches even raise the pitch of their voices slightly when they report that score. On that dartboard my dad had bought I don’t think I’d ever got a score much over 100. I decided to act casual and sauntered back over to the bar, leaving the darts where they were.

I don’t think the occupants of the bar witnessed any of it.